Dan Schawbel

The Student Career Development Study

Millennial Branding and StudentAdvisor.com Release New Study on Student Career Development  Few have internships, are marketing themselves on LinkedIn and are engaging in professional development activities. Boston, MA  –  November 12, 2012 – Millennial Branding, a Gen Y research and consulting firm and StudentAdvisor.com, a Washington Post Company and the leading free learning resource for

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Avoiding the 2-Year Turnaround

“As Baby Boomers retire, this is the workforce… It’s like consumer models; you have to be able to change with the tide of what’s in the marketplace today. You have to find ways to entice those individuals to come work for you and find ways to keep them happy and productive and wanting to stay

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Case Study: Beyond.com

We worked with Beyond.com on the “Multi-Generational Job Search” study in order to compare and contrast the job search behavior of different generations. The study helps recruiters understand how to best target individual age groups. 5,268 job seekers were surveyed total, including 742 Gen Y (18-29-year-olds), 1,676 Gen X (30-47) and 2,850 Baby Boomers (48-67). Beyond.com is The Career

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The Gen Y Vote Study for the 2012 Presidential Elections

Millennial Branding and Internships.com Release Study on the Gen Y Vote  15% more are voting in this election over 2008 and 58% will follow the election on social networks Boston, MA – October 4, 2012 – Millennial Branding, a Gen Y research and consulting firm and Internships.com, the world’s largest internship marketplace, today announced a new study

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Despite High Unemployment Gen Y is Optimistic

My previous post established the overall characteristics of Gen Y as that of wavering loyalty when it comes to today’s job market—a market that is particularly challenging for this generation. The national unemployment rate among young adults ages 18 to 29 was about 12.7 percent in August (over 4% higher than the national average), according to

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Why Companies Are Having Gen Y Retention Problems

Gen Y is typically identified as being a fickle and wavering group of individuals. Here today, gone tomorrow. On to the next job. Attributed to becoming bored, seeking enjoyment or following the road, Millennials are known for moving on. In fact, many of our studies show that millennials leave their corporations at the two-year mark.

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