Dan Schawbel

How Johns Hopkins Recruits Using Social Media

Johns Hopkins University: They use social media to enable their current students to market the school to potential students. They aren’t using it for admissions. Instead, they are using it to introduce people to the University by showing them what it’s like to go to school there. Tools used: They have a website called Hopkins Interactive,

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Case Study: Identified.com

We worked with Identified.com on a Gen-Y & Facebook research study to better understand how they use Facebook, what companies they’re working for, how long they spent at their first job, and more. We analyzed 4 million Gen-Y (18 to 29-year-olds) Facebook profiles out of a data set of over 50 million. Identified.com is the largest professional

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White Paper: Gen Y & Facebook

Gen Y & Facebook White Paper In this premium research report, you will discover who Gen Y is and why they are important to your business, as both an employee and consumer. You will view a comparison between Gen Y and other generations, including Gen Z, Baby Boomers and Gen X. Then, you will read the

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Millennial Branding Gen-Y & Facebook Study

Millennial Branding Survey Reveals that Gen-Y is Connected to an Average of 16 Co-Workers on Facebook Young people are using Facebook for personal over professional reasons, yet they are ‘friending’ their coworkers. A new study by Millennial Branding, of 4 million Gen-Y Facebook profiles from Identified.com‘s database of 50 million, uncovers that Gen-Y (ages 18

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