Case Studies

Case Study: GoTo

Summary We worked with GoTo, the leader in cloud communications and IT, on a global study entitled The Pulse of Work in 2026. Between November 2025 and January 2026, we surveyed 1,250 full-time knowledge workers and 1,250 IT decision-makers to gain insight into the opportunities and challenges companies continue to face as they implement generative

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Case Study: WRITER

Summary We worked with WRITER on a study entitled AI Adoption in the Enterprise. Between December 17, 2025, and January 25, 2026, we surveyed 1,200 C-suite executives and 1,200 employees to gain insight into the very real obstacles companies continue to face as they implement generative and agentic AI. The results uncovered how organizations can

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Case Study: Hult International Business School

Summary We worked with Hult International Business School on a study focused on the college graduate skills gap. Between October 9 and 28, 2024, we surveyed 800 HR leaders and 800 recent graduates to gain insight into how colleges are preparing graduates for the workplace, why employers are avoiding hiring grads, and the value of an

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Case Study: Upwork

Summary We worked with Upwork on a study entitled “AI-Enhanced Work Models” to understand the disconnect between how AI is driving productivity between the C-Suite and employees. Between April 16 and May 5, 2024, 2,500 global C-Suite and employees were surveyed to gain insight into how AI is increasing employee workloads, hampering productivity, contributing to

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Case Study: INTOO

We worked with INTOO on a study entitled “Unlocking Organizational Success by Supporting Employee Growth and Development” study in order to explore issues around employee engagement, toxic work environments, learning and development, and career development. Between November 19 and December 2, 2023, 1,600 U.S. HR leaders and employees were surveyed. The results uncovered how employers

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Case Study: edX

We worked with 2U/edX on a study entitled “Navigating the Workplace in the Age of AI” study in order to understand how AI is reshaping the world of work at all levels of the organization. Between July 10 to 24, 2023, 1,600 U.S. C-Suite and employees were surveyed to gain unique insight into how professionals

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