Case Studies

Case Study: Randstad

We worked with Randstad on the first worldwide study comparing Gen Y and Gen Z workplace expectations in order to understand the upcoming generations and their impact on the world of work. The research gave insight into the work incentives that would best attract these generations, the types of technology they use, their preferred leadership styles and how

Read More →

Case Study: American Express

We worked with American Express on the “Gen Y Workplace Expectations Study” in order to compare how Gen Y’s and their managers (Gen X and boomers) view workplace success. The research gave insight into what managers are looking for when promoting, generational relationships on social media, how they stereotype each other and more. On March

Read More →

Case Study: Internships.com

We worked with Internships.com on the first-ever “High School Careers“ study in order to find how companies are connecting with high school students and how much focus high school students were putting on their careers. A total of 4,769 students (172 high school students and 4,597 college students) and 326 employers from across the country were surveyed

Read More →

Case Study: oDesk

We worked with oDesk on the “Millennials & The Future of Work” study in order to learn about millennial views on entrepreneurship, their career paths and the future of work. For the study, 3,193 freelancers were sampled worldwide, including almost 2,000 Millennials. Reference “Millennial Branding combines a powerful understanding of the Millennial generation with a keen awareness of

Read More →

Case Study: Monster

We worked with Monster.com on the “Multi-Generational Worker Attitudes” study to understand how different generations view entrepreneurship, how they evaluate companies and their overall attitudes to their current or previous employment situation. Monster sent an invitation to 200,000 randomly selected Monster users to participate in a Monster Workplace Survey between October 29 and November 29th, 2012. A

Read More →

Case Study: Beyond.com

We worked with Beyond.com on the “Multi-Generational Job Search” study in order to compare and contrast the job search behavior of different generations. The study helps recruiters understand how to best target individual age groups. 5,268 job seekers were surveyed total, including 742 Gen Y (18-29-year-olds), 1,676 Gen X (30-47) and 2,850 Baby Boomers (48-67). Beyond.com is The Career

Read More →