Establish credibility while bringing attention to your company
If you want to position yourself as an expert in your field, while promoting your company, then publishing byline articles in national or trade media can achieve your goals. Bylines deliver third-party validation, increase search engine visibility and demonstrate your value.
We work with executives on the byline strategy, written article, placement and promotion.
Over the past 15 years our articles have been placed in publications such as Forbes, Fortune, The World Economic Forum, CNBC, Fast Company, and The Harvard Business Review.
Our byline creation and placement process
- We work with the executive to understand their unique perspective on a workplace topic.
- Then, we decide what publications would most likely publish the piece.
- Then, we create a pitch summary of the piece and reach out to editors.
- When the byline is published, we share the piece on our social media for additional exposure.