Reach your audience using a series of TV and radio interviews
Leverage our workplace expertise and media experience to achieve your goals of national or local brand awareness through a satellite media tour. We deliver your key messages and talking points to inspire your target audience into action!
Satellite Media Tour Example
PHILIPS’ “EMPLOYER BRANDING CAMPAIGN”
Workplace Intelligence Founder, Dan Schawbel, gave his perspective about what Millennials are looking for in employers, along with brand messages from the client, to conduct a four-hour satellite media tour (SMT) with 24 total TV and radio outlets, including Fox News Edge. In addition, Schawbel recorded an advertisement for “Ryan Seacrest’s Top 40 Radio Show”, promoted the campaign on his social networks, placed a byline article on BusinessInsider.com and further placements on CNBC.com and US News.
"We tapped Dan Schawbel as the Millennial spokesperson for our Philips employer branding campaign because of his expertise in understanding workplace trends, his trusted voice with Millennials and his far reaching platform. Schawbel helped Philips achieve their goals of reaching Millennial talent through a satellite media tour and several high profile media interviews. He was easy to work with and we look forward to working with him again in the future.”
Vice President, Access Emanate Communications
Our satellite media tour process
- We work with you on developing your brand message and key media talking points.
- Our clients book a SMT firm to manage all TV and radio bookings, including arranging interviews, reserving the broadcast studio space, logistics and reporting.
- Our founder, Dan Schawbel, will conduct up to 18 TV and radio interviews during a 5-hour time period.
