Dan Schawbel

Case Study: Monster

We worked with Monster.com on the “Multi-Generational Worker Attitudes” study to understand how different generations view entrepreneurship, how they evaluate companies and their overall attitudes to their current or previous employment situation. Monster sent an invitation to 200,000 randomly selected Monster users to participate in a Monster Workplace Survey between October 29 and November 29th, 2012. A

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Multi-Generational Entrepreneurship Study

New Research Reveals Baby Boomers Taking more Risk, Bringing More Entrepreneurial Spirit to the Workforce than Gen-Y Monster.com and Millennial Branding Release New Data on Multi-Generational Worker Attitudes MAYNARD, Mass.–Monster.com, the worldwide leader in successfully connecting people to job opportunities, and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), and Millennial Branding, a Gen Y

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The Student Career Development Study

Millennial Branding and StudentAdvisor.com Release New Study on Student Career Development  Few have internships, are marketing themselves on LinkedIn and are engaging in professional development activities. Boston, MA  –  November 12, 2012 – Millennial Branding, a Gen Y research and consulting firm and StudentAdvisor.com, a Washington Post Company and the leading free learning resource for

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Avoiding the 2-Year Turnaround

“As Baby Boomers retire, this is the workforce… It’s like consumer models; you have to be able to change with the tide of what’s in the marketplace today. You have to find ways to entice those individuals to come work for you and find ways to keep them happy and productive and wanting to stay

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Case Study: Beyond.com

We worked with Beyond.com on the “Multi-Generational Job Search” study in order to compare and contrast the job search behavior of different generations. The study helps recruiters understand how to best target individual age groups. 5,268 job seekers were surveyed total, including 742 Gen Y (18-29-year-olds), 1,676 Gen X (30-47) and 2,850 Baby Boomers (48-67). Beyond.com is The Career

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The Gen Y Vote Study for the 2012 Presidential Elections

Millennial Branding and Internships.com Release Study on the Gen Y Vote  15% more are voting in this election over 2008 and 58% will follow the election on social networks Boston, MA – October 4, 2012 – Millennial Branding, a Gen Y research and consulting firm and Internships.com, the world’s largest internship marketplace, today announced a new study

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