Summary
We worked with WRITER on a study entitled AI Adoption in the Enterprise. Between December 17, 2025, and January 25, 2026, we surveyed 1,200 C-suite executives and 1,200 employees to gain insight into the very real obstacles companies continue to face as they implement generative and agentic AI. The results uncovered how organizations can address the structural, cultural, and governance gaps slowing progress and what to do about it.
Reference
“It’s rare to find a research partner that’s able to not only surface razor-sharp market insights but also correctly predict and plug into the zeitgeist — not just once, but again and again. Over mutliple campaigns together, Workplace Intelligence has proven that they are best-in-class at establishing credibility, earning attention, and driving lead velocity. The results speak for themselves: our last survey together garnered over 100 media hits and 1.2 billion impressions in just the first 4 weeks alone.”
– VP of Communications & Content, WRITER
Key Findings
- 60% of companies plan to lay off employees who won’t adopt AI
- 79% of executives acknowledge struggling with issues like lagging ROI
Business Results
The study was featured over 100 times: Fortune (x7), Fast Company(x2), Business Insider (x2) , Fast Company (x2), Forbes (x2), Harvard Business Review, Newsweek, INC, VICE Media, The Hill, Futurism (x2), Tech Radar, Yahoo! Tech, LinkedIn News, Silicon Republic, HR Executive Allwork Space, The Deep View, VentureBeat, Marketing Week, Moneywise, CIO Dive, Dataconomy, HR Grapevine, Employee Benefit News, People Management, Techinformed, InfoWorld, CIO, SHRM, and more!
