Dan Schawbel

Case Study: Elite Daily

We worked with Elite Daily on a “Millennial Consumer Study” in order to find out if millennials are brand loyal, their consumer behavior, whether they intend to buy or rent cars and homes, and their media consumption preferences. On October 26th, 2014, 1,300 millennials from Elite Daily’s database of readers and contributors were surveyed on various consumer

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The Millennial Consumer Study

Elite Daily And Millennial Branding Release Landmark Study on The Millennial Consumer Millennials influenced most by blogs, respond to native over traditional ads and family inheritance/students loans have no impact on their spending habits New York, NY, January 20, 2015 – Elite Daily, the voice of Generation Y, and Millennial Branding, a Generation Y research

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3rd Annual Study on the State of Gen Y Gen X and Baby Boomer Workers

PayScale and Millennial Branding Release Third Annual Study on the State of Gen Y, Gen X, and Baby Boomer Workers Study highlights Millennials are having a harder time achieving financial independence than previous generations, are more willing to job hop; Report also finds gender wage gap is shrinking Seattle, Washington and Boston, Massachusetts, November 19,

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The 2015 Millennial Majority Workforce Study

Hiring Managers Say Millennials Surpass Prior Generations In Several Key Business Skills, New Study Reveals Millennials are projected to become the largest generation in the U.S. workforce in 20151 The majority of hiring managers now say hard skills trump personality when hiring MOUNTAIN VIEW, CA — October 29, 2014 — Elance-oDesk, the world’s largest online workplace,

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Case Study: Randstad

We worked with Randstad on the first worldwide study comparing Gen Y and Gen Z workplace expectations in order to understand the upcoming generations and their impact on the world of work. The research gave insight into the work incentives that would best attract these generations, the types of technology they use, their preferred leadership styles and how

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