We write, design and promote white papers that get read by your buyers
Our white papers are used by our clients as a pre-sales marketing tool to establish authority, generate leads, and influence buying decisions. Each white paper is written and designed to be read and acted upon. We establish a persuasive narrative by including primary research, secondary sources, and customer or prospect interviews. Then, we enhance the paper by including visuals like graphs, charts and photos.
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Our white paper creation and distribution process
- Strategy: We work with our clients to identify the best way to tell their workplace story in white paper form, such as incorporating a white paper into a research campaign or interviewing their customers or prospects.
- Outline: We build an outline of the narrative, with key messages, statistics, and quotes before writing the white paper to ensure alignment.
- Creation: We turn the outline into a 1,500-word white paper.
- Design: We take our client’s design guidelines and apply them to the written white paper to create a polished product.
- Promotion: We promote our client’s white papers to our 400,000+ audience between our Workplace Intelligence Weekly newsletter and social media.
- Measurement: We collect and report all the data from the promotion campaign, including clicks, views, reactions, shares, and comments.