Case Studies

Case Study: Elite Daily

We worked with Elite Daily on a “Millennial Consumer Study” in order to find out if millennials are brand loyal, their consumer behavior, whether they intend to buy or rent cars and homes, and their media consumption preferences. On October 26th, 2014, 1,300 millennials from Elite Daily’s database of readers and contributors were surveyed on various consumer

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Case Study: Randstad

We worked with Randstad on the first worldwide study comparing Gen Y and Gen Z workplace expectations in order to understand the upcoming generations and their impact on the world of work. The research gave insight into the work incentives that would best attract these generations, the types of technology they use, their preferred leadership styles and how

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Case Study: American Express

We worked with American Express on the “Gen Y Workplace Expectations Study” in order to compare how Gen Y’s and their managers (Gen X and boomers) view workplace success. The research gave insight into what managers are looking for when promoting, generational relationships on social media, how they stereotype each other and more. On March

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Case Study: Internships.com

We worked with Internships.com on the first-ever “High School Careers“ study in order to find how companies are connecting with high school students and how much focus high school students were putting on their careers. A total of 4,769 students (172 high school students and 4,597 college students) and 326 employers from across the country were surveyed

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Case Study: oDesk

We worked with oDesk on the “Millennials & The Future of Work” study in order to learn about millennial views on entrepreneurship, their career paths and the future of work. For the study, 3,193 freelancers were sampled worldwide, including almost 2,000 Millennials. Reference “Millennial Branding combines a powerful understanding of the Millennial generation with a keen awareness of

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Case Study: Monster

We worked with Monster.com on the “Multi-Generational Worker Attitudes” study to understand how different generations view entrepreneurship, how they evaluate companies and their overall attitudes to their current or previous employment situation. Monster sent an invitation to 200,000 randomly selected Monster users to participate in a Monster Workplace Survey between October 29 and November 29th, 2012. A

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