Top 10 Gen-Y Stats Marketers Need to Know
Top 10 Gen-Y Stats Marketers Need to Know View more presentations from Millennial Branding.
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Dan Schawbel
Why You Can’t Dismiss Gen-Y as a Customer
A rather interesting, and recent Forbes article laid out some of the issues plaguing big retailers when it comes to Gen-Y spending. Yet one of the reasons why Gen-Y is considered a “toxic target market” really caught my eye. Gen-Y has become a generation of tight spenders due to the recession and massive amounts of debt
Gen-Y Wants a Remote Workplace. Can you Deliver?
I recently wrote an article for TIME on the rise of the remote worker. The workplace is rapidly changing and young people are looking for more freedom and flexibility out of employers. According to a Cisco study, 70% of college students and young professionals don’t feel that it’s necessary to work at an office anymore. More and more employers
Gen-Y Picks Societal Development Over Profit
In a recent study of over 1,000 of their global Gen-Y population, Deloitte discovered that 92% don’t think success in business should be measured purely by profit. In fact Gen-Y favor innovation, and societal development (56%, and 51%) as a measuring stick for success. 52% of Gen-Y believe that the business sector will have the
How Johns Hopkins Recruits Using Social Media
Johns Hopkins University: They use social media to enable their current students to market the school to potential students. They aren’t using it for admissions. Instead, they are using it to introduce people to the University by showing them what it’s like to go to school there. Tools used: They have a website called Hopkins Interactive,
Case Study: Identified.com
We worked with Identified.com on a Gen-Y & Facebook research study to better understand how they use Facebook, what companies they’re working for, how long they spent at their first job, and more. We analyzed 4 million Gen-Y (18 to 29-year-olds) Facebook profiles out of a data set of over 50 million. Identified.com is the largest professional