Small talk has a branding problem, but new research suggests the people avoiding it most are also the ones starting to use it on purpose. A global survey of 1,400 adults across the U.S., U.K., Canada, and Australia conducted by Preply found that 58% of Gen Z engage in small talk daily, compared with just
“As Baby Boomers retire, this is the workforce… It’s like consumer models; you have to be able to change with the tide of what’s in the marketplace today. You have to find ways to entice those individuals to come work for you and find ways to keep them happy and productive and wanting to stay
My previous post established the overall characteristics of Gen Y as that of wavering loyalty when it comes to today’s job market—a market that is particularly challenging for this generation. The national unemployment rate among young adults ages 18 to 29 was about 12.7 percent in August (over 4% higher than the national average), according to
Gen Y is typically identified as being a fickle and wavering group of individuals. Here today, gone tomorrow. On to the next job. Attributed to becoming bored, seeking enjoyment or following the road, Millennials are known for moving on. In fact, many of our studies show that millennials leave their corporations at the two-year mark.
Top 10 Gen-Y Stats Marketers Need to Know View more presentations from Millennial Branding.
A rather interesting, and recent Forbes article laid out some of the issues plaguing big retailers when it comes to Gen-Y spending. Yet one of the reasons why Gen-Y is considered a “toxic target market” really caught my eye. Gen-Y has become a generation of tight spenders due to the recession and massive amounts of debt
