In a recent study of over 1,000 of their global Gen-Y population, Deloitte discovered that 92% don’t think success in business should be measured purely by profit. In fact Gen-Y favor innovation, and societal development (56%, and 51%) as a measuring stick for success. 52% of Gen-Y believe that the business sector will have the
Johns Hopkins University: They use social media to enable their current students to market the school to potential students. They aren’t using it for admissions. Instead, they are using it to introduce people to the University by showing them what it’s like to go to school there. Tools used: They have a website called Hopkins Interactive,
Warner Bros. uses social media to deliver its employer brand message to a global audience in order to broadcast job openings, provide useful career advice, and share employee benefits and news. Tools used: They employ a combination of tools, including LinkedIn (a group for alumni as well as one for professional career networking), Facebook (for internships and professional
