Case Study: WeWork

We worked with WeWork on a “Hybrid Workplace” study in order to understand C-level executive and employee preferences when it comes to work environment. Between February 11 and 19th, 2021, 2,000 U.S. C-level executives and employees were surveyed about the hybrid workplace model, benefits, drawbacks, and requirements of hybrid, financial implications for hybrid, corporate real estate strategy and employee perceptions around office space & costs.

Reference

“WeWork partnered with Workplace Intelligence in order to better understand both employee and executive perspectives on returning to workplaces after the Covid-19 pandemic, and to get a clear, unbiased, view of what a hybrid model might look like in a post-pandemic world. The experience we had with WI was a great collaboration. The team took the time to understand what WeWork was looking to gain insights on and carefully constructed a survey and eventual report that has proven incredibly valuable to both our internal teams and thought leadership across the real estate industry. The data WI was able to uncover has helped our sales and marketing teams develop an insights led approach to conversations we now regularly have with members, prospective members, and partners about their needs and approach to a hybrid workplace strategy.”

– Senior Director of Global Content, WeWork


Key findings

  • 64% of employees would pay for access to an office space, and 75% would give up at least one benefit or perk for the freedom to choose their work environment.
  • 79% of the C-Suite plan to let their employees split their time between corporate offices and remote working, if their job allows for it.
  • 76% say they’re likely to give their employees a stipend to work from home or a co-working space.
  • 75% of employees would be willing to give up at least one benefit or perk—including healthcare coverage, cash bonuses, and paid time off—for the freedom to choose their work environment.

Business results

Mainstream media coverage: The research report was launched on April 13, 2021, and received coverage in CNN “New Day”, BBC Business News TV, CNBC, Forbes, Fortune, TechRepublic, The Boston Globe, Motley Fool, AARP, Business Journals, The Globe and Mail, World Economic Forum, TheLadders.com and Business Journals.

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