Case Study:

We worked with on the first-ever “High School Careers“ study in order to find how companies are connecting with high school students and how much focus high school students were putting on their careers. A total of 4,769 students (172 high school students and 4,597 college students) and 326 employers from across the country were surveyed on January 16th, 2014.


“We were thrilled to partner with Millennial Branding on a pioneering study showcasing the importance of career development for high school students. Millennial Branding’s unique ability to synthesize large data sets into a compelling narrative and present the results to a wide media audience was the key to our study’s success. Our collaboration was extremely successful in exposing an important trend in the human capital and education markets. We are very much looking forward to building on that success and working with Millennial in the future.”

– Yair Riemer Vice President of Global Marketing, CareerArc Group

Key findings

  • 50% of companies are creating high school internship programs this year.
  • 90% of companies agree that high school internship programs can help students get into better colleges.
  • 55% of high school students say that their parents are putting pressure on them to gain professional experience during high school.
  • 72% of high school students and 64% of college students want to start a business someday.
  • 3% of high school internships focus on social media marketing projects, following by data entry (41%) and admin work (36%).

Business results

The research report was launched on February 3rd, 2014 and received coverage in over 20 media outlets, including BusinessWeek,, Fast Company, NBC News, Newsweek, Yahoo! Finance, NBC News, Entrepreneur Magazine, Policy Mic, EdWeek, Forbes, AOL, US News & World Report, The New York Times, Mainstreet, Raycom Media, Daily Finance, The Motley Fool, Media Bistro, Smart Planet, Workforce Magazine, Human Resource Executive, SHRM, Brazen Careerist, Business Insider, and Monster Working.

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