Dan Schawbel

The 2015 Millennial Majority Workforce Study

Hiring Managers Say Millennials Surpass Prior Generations In Several Key Business Skills, New Study Reveals Millennials are projected to become the largest generation in the U.S. workforce in 20151 The majority of hiring managers now say hard skills trump personality when hiring MOUNTAIN VIEW, CA — October 29, 2014 — Elance-oDesk, the world’s largest online workplace,

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Case Study: Randstad

We worked with Randstad on the first worldwide study comparing Gen Y and Gen Z workplace expectations in order to understand the upcoming generations and their impact on the world of work. The research gave insight into the work incentives that would best attract these generations, the types of technology they use, their preferred leadership styles and how

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Case Study: American Express

We worked with American Express on the “Gen Y Workplace Expectations Study” in order to compare how Gen Y’s and their managers (Gen X and boomers) view workplace success. The research gave insight into what managers are looking for when promoting, generational relationships on social media, how they stereotype each other and more. On March

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The Multi-Generational Job Search Study 2014

National Survey Finds College Doesn’t Prepare Students for Job Search  A new study from Millennial Branding and Beyond.com reveals how personality can impact hiring and long term career prospects  Boston, MA and King of Prussia, PA, May 20, 2014 – Millennial Branding, a Gen Y research and consulting firm, and Beyond.com, The Career Network focused on

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College Career Center Study

Millennial Branding and InternMatch Release Study on College Career Centers Almost 50% of students aren’t using their career centers & 64% turn to online resources instead New York, NY – April 1, 2014 – Millennial Branding, a Gen Y research and consulting firm and InternMatch, an online platform for companies to find and hire amazing students,

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