Dan Schawbel

Millennials and the Future of Work Study

Groundbreaking Survey Reveals The Rise of Freedom-Seeking Freelancers and Redefinition of Entrepreneurship 72% of freelancers still at “regular” jobs want to quit soon to work for themselves — New study from Millennial Branding and oDesk finds freedom is the top reason for quitting Being an entrepreneur today is defined as having a certain opportunity-seeking mindset,

Read More →

Case Study: oDesk

We worked with oDesk on the “Millennials & The Future of Work” study in order to learn about millennial views on entrepreneurship, their career paths and the future of work. For the study, 3,193 freelancers were sampled worldwide, including almost 2,000 Millennials. Reference “Millennial Branding combines a powerful understanding of the Millennial generation with a keen awareness of

Read More →

The Student Employment Study

Millennial Branding and AfterCollege Release New Study on Student Employment Their internships aren’t turning into jobs, they ignore LinkedIn and want colleges to provide networking opportunities Boston, MA – April 22, 2013 – Millennial Branding, a Gen Y research and consulting firm and AfterCollege, the largest online career network for college students and recent graduates,

Read More →

Case Study: Monster

We worked with Monster.com on the “Multi-Generational Worker Attitudes” study to understand how different generations view entrepreneurship, how they evaluate companies and their overall attitudes to their current or previous employment situation. Monster sent an invitation to 200,000 randomly selected Monster users to participate in a Monster Workplace Survey between October 29 and November 29th, 2012. A

Read More →

Multi-Generational Entrepreneurship Study

New Research Reveals Baby Boomers Taking more Risk, Bringing More Entrepreneurial Spirit to the Workforce than Gen-Y Monster.com and Millennial Branding Release New Data on Multi-Generational Worker Attitudes MAYNARD, Mass.–Monster.com, the worldwide leader in successfully connecting people to job opportunities, and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), and Millennial Branding, a Gen Y

Read More →

The Student Career Development Study

Millennial Branding and StudentAdvisor.com Release New Study on Student Career Development  Few have internships, are marketing themselves on LinkedIn and are engaging in professional development activities. Boston, MA  –  November 12, 2012 – Millennial Branding, a Gen Y research and consulting firm and StudentAdvisor.com, a Washington Post Company and the leading free learning resource for

Read More →