Dan Schawbel

The Cost of Millennial Retention Study

Millennial Branding and Beyond.com Survey Reveals the Rising Cost of Hiring Workers from the Millennial Generation HR Professionals disclose the amount of money spent on training and replacing millennial employees; Numbers expected to dramatically increase in coming years Boston, MA and King of Prussia, PA  – August 6, 2013 – Millennial Branding, a Gen Y research

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The Future of Education Study

Millennial Branding and Internships.com Release Study on The Future of Education  50% of students don’t need a physical classroom, 53% believe that online colleges are reputable and 39% view the future of education as being more virtual Boston, MA – June 11, 2013 – Millennial Branding, a Gen Y research and consulting firm and Internships.com,

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Millennials and the Future of Work Study

Groundbreaking Survey Reveals The Rise of Freedom-Seeking Freelancers and Redefinition of Entrepreneurship 72% of freelancers still at “regular” jobs want to quit soon to work for themselves — New study from Millennial Branding and oDesk finds freedom is the top reason for quitting Being an entrepreneur today is defined as having a certain opportunity-seeking mindset,

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Case Study: oDesk

We worked with oDesk on the “Millennials & The Future of Work” study in order to learn about millennial views on entrepreneurship, their career paths and the future of work. For the study, 3,193 freelancers were sampled worldwide, including almost 2,000 Millennials. Reference “Millennial Branding combines a powerful understanding of the Millennial generation with a keen awareness of

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The Student Employment Study

Millennial Branding and AfterCollege Release New Study on Student Employment Their internships aren’t turning into jobs, they ignore LinkedIn and want colleges to provide networking opportunities Boston, MA – April 22, 2013 – Millennial Branding, a Gen Y research and consulting firm and AfterCollege, the largest online career network for college students and recent graduates,

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Case Study: Monster

We worked with Monster.com on the “Multi-Generational Worker Attitudes” study to understand how different generations view entrepreneurship, how they evaluate companies and their overall attitudes to their current or previous employment situation. Monster sent an invitation to 200,000 randomly selected Monster users to participate in a Monster Workplace Survey between October 29 and November 29th, 2012. A

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