Case Study: Oracle

We worked with Oracle on an “AI at Work” study in order to understand how organizations can address employee mental health using artificial intelligence. Between July 16 and August 4th, 2020, 12,347 c-suite, HR leaders, managers, and employees were surveyed in 11 countries to explore leadership and employee attitudes around mental health, artificial intelligence, digital assistants, chatbots, and robots in the workplace.

Reference

“Oracle partnered with Workplace Intelligence to develop research that explores the rapidly-evolving relationship between humans and technology. They always bring a well-informed perspective on key business and societal trends, which is instrumental in shaping the direction, focus, and narrative of our joint research. Workplace Intelligence never fails to amaze me with their passion, intensity, commitment to quality, and relentless focus on achieving the desired results and delivering the best value for their clients. I’m looking forward to collaborating with them on future projects that will continue to drive the conversations around the future of work.”
– SVP, Oracle Cloud HCM

Key Findings

  • 78% of the workforce say the Covid pandemic has negatively affected their mental health.
  • 76% of workers believe their company should be doing more to support their mental health.
  • 68% of workers should prefer to talk to a robot over their manager about stress and anxiety at work.
  • 75% of workers say AI has helped their mental health at work by giving them necesary information for their jobs (31%), automating tasks (27%), and reducing stress (27%).

Business Results

Mainstream media coverage: The research report was launched on October 7, 2020, and received coverage in over 640 media outlets worldwide including The Wall Street Journal, Axios, Reuters, Fast Company, Yahoo! Finance, BBC World News, VICE, The World Economic Forum, MarketWatch, Forbes, CNBC, Human Resource Executive, Cheddar TV, AdAge, TechRepublic, Thrive Global, LinkedIn News, Digiday, HRM Asia, Nasdaq, Human Resources Director, The Economic Times, Staffing Industry Analysts and eMarketer.

Awards

  • 2022 Bulldog Gold Award for “Best Content Marketing Campaign” 
  • 2022 PRSA Anvil Award Shortlist • 2021 Ragan Award for best Global Media Relations Campaign 
  • 2021 Marketing Interactive PR Award for “Best Use of Virtual Platforms (B2B)” 
  • 2021 Bulldog Bronze Awards for “Best Use of Research” and “Best Global Campaign” 
  • 2021 Finalist for SABRE Award for “Superior Achievement in Research and Planning”
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